Social Media Paradigms

If everything goes as planned this is going to be our last semester as MBA students. We (Gagan & Umair Qayyum) were planning to cap it off with something interesting and representative of our passion for Social Media in Business. (Social Media = SoMe)

The plan is to propose a hypothesis connecting social media with business objectives. This process will involve documenting campaigns/initiatives by a wide variety of businesses.The aim is not to impose this diagram onto the case studies, but rather this diagram would act as a starting point. We hope it would look much different by the end of the study.

This is the initial pictorial cause & effect diagram, which will serve as the basis for mapping the case studies:

For example: if a company is passively monitoring social chatter, it is able to react and minimize the negative impact of a conversation that might be harmful to the brand. This would be mapped as follows:

The current plan is to document these case studies in a blog format, keeping true to our SoMe theme. We have started work with an initial set of 5 companies, which range from a local non-profit media provider to a $25B B2B manufacturing conglomerate. You would hearing more about them soon!

If you or your company is open to participate in this project, please feel free to contact us at Gmail: UrbanTurbanGuy or Twitter: UrbanTurbanGuy. The burden-time would not be more than one hour.

- Gagan & Umair